Meet the client

Wellness-On is a health start-up based in Mexico that helps individuals achieve their fitness goals through workouts and healthy recipes. Their team of experienced trainers provides personalized workout plans to ensure that you get the most out of your fitness journey.

The problem

The Wellness-On team reached out to me to design a new brand identity and website that accurately represented the company's unique character. As the Art Director, I led the branding project and established the visual direction for the website. My main focus was to create a cohesive and consistent brand image that accurately conveyed the company's values and message to its audience.

The solution

For the Wellness-On brand, I created a logo that features a stylized depiction of a person working out as the main symbol. The symbol, is also designed to resemble the letter W, represents energy, dynamics, and well-being. The intention behind the design was to convey a sense of high energy and focus on health and wellness.

The result

The redesign of the Wellness-On website has resulted in a modern, friendly, and professional look and feel. The use of bright, contrasting brand colors and a clean typeface contribute to the overall modern appearance of the site. The cohesive and consistent brand image instills trust and confidence in visitors, making it a reliable destination for fitness enthusiasts. Overall, the redesign has successfully conveyed the brand's commitment to health and wellness.